Our Story

A Passion for Exceptional Coffee That Sparked a Business

Founded by Steven and Jayme Signorello, Coffee Pour Life emerged from a shared passion for exceptional coffee and a desire to elevate the everyday coffee experience. Like many American coffee drinkers, their mornings began with a routine cup of grocery store coffee—adequate for starting the day, but lacking the richness and vibrancy they associated with great coffee from local shops. Yet, frequent trips to the café weren't always convenient or cost-effective. They never imagined that they could bring those extraordinary coffee experiences into their own home.

That all changed one holiday season. While searching for the perfect Christmas gift, Steven wandered into a small specialty coffee and gift shop. The moment he entered, he was enveloped by the rich aroma of freshly roasted coffee beans, and he was immediately captivated by the diverse selection of unique flavors. Inspired, he picked up several intriguing options as stocking stuffers for Jayme, unknowingly setting the stage for a life-changing journey.

On Christmas morning, Steven and Jayme brewed their first pot of specialty coffee. From the first sip, they were hooked. It was unlike anything they'd ever tasted—bold, complex, and full of flavor. That moment ignited a passion that would lead them down a path of discovery and experimentation. Eager to learn more, they immersed themselves in coffee culture—watching James Hoffmann’s videos, reading books (including Hoffmann's own works), and experimenting with various brewing methods and beans.

By 2024, their newfound love for coffee had blossomed into something much bigger. They realized they could fuse their passion for home-brewed coffee with their other creative interests—art, design, and décor—to create something truly unique. And so, Coffee Pour Life was born: a celebration of the artistry and joy that coffee brings to everyday moments.

At Coffee Pour Life, we’re dedicated to sharing our journey and inspiring others to elevate their coffee experience. Whether you’re a seasoned coffee lover or just beginning to explore the world of specialty coffee, we’re here to help you brew better, live creatively, and savor every cup.